Stunt advertising and marketing, a subset of experiential advertising and marketing, is a disruptive and unconventional method that goals to generate most affect and buzz for a model or product by means of extraordinary and infrequently outrageous techniques. In contrast to conventional advertising and marketing strategies that depend on typical channels and messaging, stunt advertising and marketing includes creating distinctive, attention-grabbing experiences which can be designed to make a long-lasting impression on customers.
The advantages of stunt advertising and marketing are quite a few. It may possibly assist manufacturers minimize by means of the muddle and attain new audiences, generate earned media and social media buzz, create a robust emotional reference to customers, and drive gross sales. Some notable examples of profitable stunt advertising and marketing campaigns embrace Pink Bull’s Stratos bounce, T-Cellular’s “Flash Mob” dance, and Burger King’s “Subservient Hen” web site.
