A “good higher greatest” store is a retail technique the place three tiers of merchandise are provided at totally different costs. The “good” choice is essentially the most fundamental and reasonably priced, the “higher” choice provides extra options or increased high quality, and the “greatest” choice is essentially the most premium and costly.
This technique will be efficient for companies as a result of it permits them to cater to a wider vary of consumers with totally different budgets. By providing quite a lot of choices, clients usually tend to discover one thing that meets their wants and are prepared to pay for. Moreover, the “good higher greatest” technique may help companies improve their gross sales quantity and common order worth.